Mulvey theory example - Die Another Day:

Male (the "bearer of the look") - James Bond
Female (the "image") - Jinx

Clear examples of the Male Gaze theory are the James Bond films, having a reputation among the film industry of strongly objectifying women. The film text Die Another Day, directed by Lee Tamahori in 2002, has a narrative where the male protagonist views women as objects of his desire/pleasure. In the film, the first introduction that we get to Jinx, the object of male pleasure, is as she appears emerging from the sea and walks up the beach towards where Jame Bond is standing, watching her.

In terms of technical signification, the footage has been slowed down in the editing meaning that the viewer is forced to look at the slow panning of Jinx’s body as she walks out of the water. In addition to the mid shot which reveals Jinx’s entire upper body to the audience, the music reaches it’s crescendo when she (essentially) bursts through the surface of the water in one sweeping motion. This use of diegetic sound over the top of the shot of her exiting the sea, could even be seen as drawing more attention to the her and her body - music often being used in film texts to heighten the atmosphere and cause the audience to focus on certain aspects of a scene.

When it comes to visual signification, it is a great deal more obvious how the scene is an example of the male gaze in contemporary film texts - particularly action films like Die Another Day. Where the male observer in this scene, Bond, shows next to no emotion or reaction, Jinx as the female object presents facial expressions that connote to erotic pleasure or desire. The fact that only she shows emotion in this scene gives off the impression that the image we are shown of her is one that Bond is creating in his own mind, furthering the connotation that Jinx is just an object of sexual attraction/interest for James Bond. The visual signification of his scene is most linked to the technical signification because of the meaning and male gaze being encoded through the camera a great deal more evidently than any of the other theories - due to it being purely about showing and fragmenting the female form.