Tuesday 13 June 2017

Music Video - Evaluation:


Overall, I think that my final music video has come out quite well, especially in the way of aesthetics. My aim was to create a retro and "vhs video tape"/family video feel and I feel as though I was able to do this by adding a mixture of both blue and purple colour layers/filter over the top of the entire video and then using a royalty free "record scratch" clip to give it the appearance of an older, more worn out video tape. I believe that the different units of work and amount of practical use I had with cameras and editing software has enable me to gain a greater understanding and ability to create the desired effects and overall looks I aim to achieve.

Although I am pleased with how the music video turned out overall, due to having to rely on other people to complete it (the models and transport) as I was nearing the end of the video I had to reuse a few shots to fill up space and make up for the fact that I was unable to reshoot some of the shots on time. In addition to this, I had to scrap almost the entirety of one of my shoot as, due to it being a really bright day, I had to increase the shutter speed on that I was filming with (as I had already set the ISO to its lowest setting). This resulted in some of the shot still being a little over exposed with the addition of the footage having a very unnatural look as everything was too sharp and vivid.

If I had to redo this music video, I would primarily make sure that I did a great deal more shoots and therefore decrease the chances of me running out of good footage to use and having to reuse some of the clips twice. I would also add two black bars on either side of the screen/video to give it a more squared look - meaning that it would look more like the vhs video tapes as they were sized differently.

As I wanted to relate the final music video to the already existing music videos of the band (who's song I chose) and my research, I elected to insert the bands logo and the title of the song in the first 10 seconds of the video. Not only does this create the clear link to my research - where artist place their "brand identity" at the start of their music videos - I feel as though it gives the video a more professional edge and allows the audience to immediately gauge what they are about to watch. This final video also ties into my contextual research as my choice of editing (particularly in terms of cutting) amplified and compliments the music and the beat of the song - as well as through the visuals matching up with the lyrics in places such as "heard that you were feeling blue".

Throughout the music video, I feel as though I was able to create a great deal of aesthetically pleasing colour pallets as I originally planned to do when I was producing ideas for my music video - although, as a result of the colour overlays a great deal of them have lost a small amount of their impact but still remain fairly eye catching. Some of the shots that have the more visually pleasing colour schemes/pallets are shown below:










Thursday 8 June 2017

Focus group for further research:

Following on from my survey and research of various theories, I decided to conduct a focus group to allow me to get a more personal and in-depth response from a range of members of my target audience - allowing me to further understand what they desire from a music video and what their general preferences are.

From this small focus group, where I asked 5 second year film and media students their opinions and preferences when it came to music videos, I have been able to combine the survey results and focus group results to gain a greater understanding of what the general public (and also younger people who study subjects related to the media) wish to see from music videos.

The overall answer from this small focus group that I arranged was, as I thought it would be, that they preferred music videos which were "it has had a lot of thought put into how it's been edited. It looks very beautiful but also conveys the meaning of the song clearly.". This response has been very similar to the ones that I gained form my survey and have influenced me to create an interesting and hopefully visually aesthetic/appealing music video where the visuals match up with and help to amplify the lyrics of the song (whilst also adding a nice contrast to the robotic sound of the music with the addition of shot of nature).

Analysis of survey results:

To gain an understanding of what types of music videos the "general public" liked, I decided to conduct a survey which would allow me to both narrow down my ideas for what type of music video I would like to create and also how I could make it appeal to my target audience and other audience members.

From my survey, I gained a nice amount of results from people and mostly those who fit into my target audience. These have allowed me to understand what is desired from music videos, particularly form the current generation(s). Most of the responses I received to my questions were fairly straight forward and as I predicted them to be - 80% of people said they enjoyed watching music videos; 32% (the majority) said they enjoyed the pop genre; 80% of people watched music videos through YouTube. However, in the areas that I was most interested in (the questions shown below) I received responses that gave me a clearer insight into the vast mix of interests that people have in music videos, even though the majority of people who took the survey actually enjoyed the same type of music.

The area which I focused on the most and got the most interesting answers for was the question "what is your current favourite music video (and why)?". I asked this question so that I could watch some of them to see what the people who responded meant and also glean a little inspiration for my own music video. 


A lot of people went for music videos which were artistic in the way that they were shot/edited and also ones which were "fun to watch" and "engaging". This has helped me to figure out what I will do for my music video and also, when paired with the focus group which I intend to hold, will enable me to have a greater understanding of how to appeal to my target audience through the music video.

Contextual research of music videos:

 Andrew Goodwin was a media theorist and analyser who, after years of study and independent research, published a book on the different codes and conventions of music videos. The book, Dancing in the Distraction Factory (1992), contained all of his various studies on music videos and his analysis of them. Goodwin's theory was that there are key features in music videos within the lyrics and the visuals - they either illustrate, contradict or amplify each other. The relationship between the lyrics and visuals will contain one or all of these features. 

A good example for each of these types of relationship between visual and lyrics are: In Bloom by Nirvana, which contains visuals of the band performing and smiling whilst the lyrics speak in a more depressed and sad manner - contradicting themselves; Firework by Katy Perry, a song about accepting yourself and being happy in who you are and the visuals contained in the music video are of people starting of reserved and insulated and slowly becoming who they are and doing what they want to do - amplifying the lyrics;

Further on in his book, Andrew Goodwin speaks about how even in music videos there is the existence of genre - as well as just in the songs themselves. The five genres which he identified/decided on where: stadium performance, studio performance, narrative, experimental (or conceptual) and location. Along with this, he states that there is the additional factor of voyeurism which occurs a great deal more frequently in more modern music videos than those of the past. Voyeurism is where the artist or subject in a film or video is exposed (most commonly in a sexual manner e.g. fragmented close ups) on screen for the audience to see.

 Carol Vernallis, another music video and film theorist, wrote and published a book on her finding and ideas of how important editing is in music videos when it comes to conveying narrative, meaning, the artists star image as well as how well the visuals and editing match up with the music and the difference between editing for music videos and editing for films.

Vernallis's theory speaks about how music videos are a visual response to a narrative suggested within the song lyrics (whether its complete, obscure, etc). She suggest that there are concepts that alter/influence how a music video are produced, which are: narrative, editing, framing and camera movement and digesis (the setting/location of the music video).

Monday 8 May 2017

Colour scheme and mood board of ideas (Computer Wife):

The second song that I looked into using, is Computer Wife which has a much more modern and electric beat to it - reminiscent of its title speaking about computers. In addition to this, the beat and music compensates for the lack of lyrics that are in the song (using different changes in tone and rhythm). I feel as though this could make for an interesting music video as it would enable me to use a wider range of editing types to match up with the various changes in music.

I have also looked into various locations that I could use when filming the music video and that offer up similar colour schemes to the types that I would like to incorporate into the video. 

Below are some colours schemes and shot types that I aim to use when filing the music video, if I chose to carry out this idea. I feel as though they match with the feeling and context of the song.







Colour scheme and mood board of ideas (Body Image):

I have narrowed down my choice of songs to create a music video to, to two songs with very different imagery. The first Body Image by TWRP, which speaks about body positivity, and the second by the same artist Computer Wife, which speaks more about the night/club life. For each of these songs I have come up wit ideas and mood boards to help me explore my ideas/concepts form each video.

For Body Image, the beat and tune of the song is very upbeat and reminiscent of disco/1980s music. As a result of this, I have decided to look into creating bright and colourful colour pallets that I could use when shooting the music video. In terms of locations and shot types, I think that a mixture of extreme close ups, close ups and long shots (of the location) could make for an effective range of shot types and composition in the music video. 

Below are some of the different types of shots that I want to incorporate into the music video along with the colour pallets that I think would work well with the song/lyrics (if I choose to go with this idea).







Music video analysis - Jenny by Studio Killers:


The brand identity reflected in this music video is more through the art style used, as it is an  animated music video.

Although this is and animated video and therefore some of the shots would be impossible to create in real life, I have still taken inspiration form this video and the use of colour and "edits". Particularly by the shots of them people dancing in the club where the beat perfectly matches up with the slow motion dancing and flashing of the lights. I also feel that the contrast made by the dimmer lit images of the people dancing and the lighter coloured mid shots of the singer and the person of interest sitting quietly at the side.

Music Video analysis - The Pretender by Foo Fighters:


I feel as though this music video has been created and filmed with the intent of showcasing how much energy the band puts into their live performance, appealing to members of the audience that wish to see them in concert.

In terms of inspiration that I have taken from this music video, the way in which - due to the music video focusing mainly on the performance aspect - it has a very obscure narrative. In addition to that, the use of focus/aperture in the music video has influenced me as it draws the viewers attention to certain thing in each of shots.

Music Video analysis - Yesterday by The Carpenters:


This video is a good example of how music videos can be edited and created to reflect the "brand identity" of an artist/group. The mix of shot types and settings (starting off with close ups and mid shots of the artists in the studio recording the song before moving to mid shots and long shots of the artists outside in the gardens of a manor house), creates the connotation of the duo being more focused on the music that the fame that it brings and them being very humble and "just a normal pair of siblings".

This narrative/linear type of music video where it mixes shot of the artist in the studio and shots of them outside/in a setting and location has inspired me to experiment with possibly mixing in shots of a singer recording the song with a narrative.

Sunday 7 May 2017

Music Video analysis - Still Into You by Paramore:


Shot by shot overview:
Opens with shutter sliding motion - bright high key lighting. Camera pans up from the blue and white balloons on the floor to the group, the two men wearing animal print shirts and the female (lead singer) wearing very brightly coloured clothes and holding an umbrella. She's in the middle so the main focus is on her, she is the iconography of the band. The words "still into you" flash over the screen while the band remain motionless.

As the base line starts, the shot changes to a panning shot (quick) in a bedroom with the lead singer sitting on a bed - which is surrounded by birthday cakes (relating to the lyrics "can't count the years on hand that we've been together")
Shots of the cake inter cut quick (in-between the first and second line of the song) with close ups of the singer smiling.
High angle shot of her laying on the bed. Quick shots again of her smiling and laying down in-between the lines. Back to her dancing on the bed.

0:30 - long shot of the whole band biking towards the camera in a pastel large manor house. Followed by a close ip of the lead singers leg on the bike.
Cuts back to her on the bed dancing and at 0:37 back to the bikes.

[Chorus] Cuts to a close up of the lead singer in the fore ground and the other two behind her on the bikes as she sings the pre chorus. 0:46 - shot changes to her singing to the low angle camera as the others ride around in circles behind her - fireworks onto the walls. Shots of all dancing around.

1:17 - shot changes to her walking forward in a horizontal line of ballerinas - long shot pans down. Her dancing with them (more relaxed dancing contrasting professional dancing).
Claps in time with the claps in the audio (creating a foley type effect) - mid shot.
This cuts to a mid shot and long shot of the group in the boat/balloon room from the beginning of the music video. Then changes back to the ballet room.
Begins to cut between the two rooms till it gets to the chorus when it stays in the room with the boat where it shows multiple shots of the band messing around (like in the previous chorus).

[Bridge] Goes back to them in the firework projection room rolling on the walls then them in the balloon room (in slow motion). A previously used shot of them on the bikes and then flips to the ballet room.
"Some things just" standing against the wall, a close up of the singer (ballet), back to standing, back to ballet.
2:47 - the music slows for the build up to the final chorus. New shots are introduced of them all outside with sparkles and other fireworks going off layered over the top - all in slow motion. As it starts to build it cuts to the ballet room and then cuts back to outside as the fireworks go off behind the band in time with the music/beat.
It then makes quick cuts to the firework projection room, then outside, and then once the last line of the song hits, it cuts to the firework room, the boat (the cut is off beat) and outside (repeatedly).

As the song ends and fades out, the camera stays outside and pans away from a low angle mid shot of the lead singer to the fireworks in the sky to the above right.

--

The overall feel of the video that has been created is very atmospheric and bubbly/fu. This fits with the new image of the band that they are aiming to create.

The inspiration that I have taken from this video is how there is a wide and bright mix of colours that match with the theme and tone of song. Along with a balance between footage played at normal speed and some footage that has been slowed down/in slow motion. The way that the lyrics are matched up with different scenes/shots that amplify the lyrics has also influenced me for how I am going to film and edit my music video.

Music Video analysis - Ghost Town by Adam Lambert:


A shot by shot overview of the music video:
As soon as the video starts, there is immediate branding [0:00 - 0:08] of the artist's name followed by the title of the song.
Black and white aesthetics, abandoned places with light flares - reflects the "ghost town" idea and abandonment/heartbreak that the lyrics of the song mention.
Double exposure of the artist's face for fade in shots and images of the empty places. Soft lighting over his face and the settings until 0:48 when the exposure changes to a more high contrast and dimmer type of lighting.

(Chorus) Flashes and jump cuts begin to match up with the beat of the music.
The visuals become more of singular dancers (and models) all dancing and being "individual" - such as a gymnast posing against a wall.

Changes back to a mid shot of the artist with soft lighting that has a close up of him with more high contrast lighting layered over the top of it.
[1:58] The visuals change once again to the artist in a club setting with flashing lights and low key/high contrast lighting. As the song hits the pre chorus, the fast jump cuts of dancers is reintroduced.
[2:00 - 2:10] The cuts to the beat change to various shots of the artist - a mid shot low key lighting shot of him in a club with others; with soft high key lighting mid shot walking forward on a diagonal; close up with low key lighting; high angle long shot almost directly above the artist - black background with him in light; soft lighting shot again - mid shot.
Shots of the artist are intercut with shots of dancers in low key lighting and images of figures/statues in cloth.

(Bridge) A soft lighting high angle mid shot of the artist on the right compositional third, with a male dancer covering the majority of the screen exposed over it - with the child in slow motion.
The clips of the artist shot from a high angle (sitting on the floor and standing) are faded in and out - along with the dancer.
As the quick beats in the music hit (lasting for 5 beats) there are quick jump cuts of the dancers moving. It then goes back to a long shot of the artist on the left third in the same lighting.
The slow motion dancer is brought back in on the jump cut. Before it becomes more rapid and gets intercut with images of the artist in soft light and and the club setting.

(Chorus) The beat of the music then comes back in, accompanied by the same style of imagery and editing cuts of the harsh lighting and dancers as the previous "chorus".

The motion of the dancers slows as the song goes into its last lines - no jump cuts. It then cuts to shots of the artist yet again. A low key, high contrast close up over the top of a long shot of the artist in soft lighting.

--

There is a multi ethnic and variety of genders included in this video through the dancers that are shown. This produces an all inclusive and accepting iconography, reflective of the LGBT+ vibe that the artist creates in his music and "star image".

In terms of how I have taken inspiration from this music video, the way in which the whole video is in black and white to reflect the mood of the song has influenced me to try to match the colour schemes that I use in my music video with the tone that the lyrics have taken. In addition, The way that the editing changes to fit the changes in the pace and beat of the song has also inspired me when it comes to editing my video.

Thursday 6 April 2017

Promotional video - Feedback:


Having sent off a copy of the link to the promotional video that I have completed, my client has since sent me feedback informing me that I have succeeded in making a promotional video that fits the brief and efficiently conveys the values of the company.

Monday 3 April 2017

Sunday 2 April 2017

Promotional Video - Evaluation:


This is the finished and final version of the promotional video that I have made for my client's, Mrs Nicola Osborne, Childminding business. Having completed what I set out to do I feel as though I was able to produce a fairly decent video even though there are some issues which, given a longer period of time or the chance to redo the video, I would improve.

The use of matching the voice over to what was being shown on the screen at certain parts of the video, I feel, has given it a some what professional appeal as the clips illustrate what is being mentioned. I also think that the way in which the overall video is constructed (it's structure) work well in showcasing the variety of activities and care that each of the children at my client's facility receive. In terms of whether or not I was able to succeed in getting my client's desire message across and managing to create I video that fits the brief that me and my client arranged, I feel as though I did manage to fulfil the task and create a product that promotes my client in a positive and correct way. I ensured to include some direct quotes from my client - namely their business ideal, details and services that they offered - so that the video itself was fairly straight forward and got the point across (it stated what the children will receive, how potential customers can contact the owner of the business and the facilities/activities that take place). I do feel as though when it came to writing the script and adding the additional information over the top of the footage, I could have included more about the hours that my client looks after children from and the flexibility with which she can work with the parents and around their shifts at work. I think that this could have attracted more customers as it would show that she (my client) is willing to work with them to make it a great deal easier and more convenient for them whilst also providing good care of their child/children.

When it came to filming, I tried to take a wide range of shots so that during the production and editing stage of making the promotional video I would be able to draw on specific and a variety of aspect about my client's business. As I was creating and shooting this promotional video, I tried to create a very hands on while at the same time very caring feel to the video. This is the reason why a great majority of the shot in the video contain hands and different learning activities - such as drawing, recognising numbers and the carers/adults working at the childminding service holding hands with the children to ensure that they are safe.

From the research that I did, I drew a great deal of inspiration and understanding of how to make a successful promotional video - specifically taking more reflection from the Childcare UK company promotional video as it directly linked to the type of video that my client wanted. In my research, I found that the Childcare UK promotional video had a mother's voice, high key lighting, bright colours and a great deal of shots of different children smiling. I believe that this research does show through in my final video and, as a result, shows the influence that I have taken.

Health and safety:

In terms of health and safety, for this promotional video I had to take extra care with what I was doing as there were very young children on the premises at all times while I was filming. I tried to minimise the amount of clutter or camera equipment that I took with me so that the risk of damage to equipment and harm caused to any of the children under my client's supervision at the time was lessened.

Prior to filming anything, I also ensured that I had full clearance and understanding from the parents of all of the smaller children so that I didn't run the risk of unsetting them. In doing this, I was also able to survey the surroundings and locations that I would be filming in so that I could work out what shots I would do and how /i could go about shooting without harming any of the kids.

First draft:


After creating and finishing the first draft of my promotional video, I emailed it to my client to ensure that I was taking the video in the right/preferred direction of my client. In this first draft I contained a note over the top of the video to indicate where the voice over begins and ends - sending her a copy of the script for her to approve in addition to the video itself. I received feedback from Mrs Osborne saying that she was pleased with how it looked so far.

Friday 3 March 2017

Royalty Free Score and Release Forms:

In the recent meeting that I had with my client, on the 3rd of March, along with discussing the distribution of release forms I presented a few different royalty free musical scores that I feel gave off the child-friendly and casual vibe that my client is looking for to be the backing music to the promotional video. 



After showing her each of the pieces, we agreed that the Italian Afternoon tune - which I discovered on the royalty free YouTube library - was the most appropriate fitting to the specifications discussed in our first meeting.

When it came to the release forms, I found some bases for parental approved ones, via an online source that my place of study provides, and edited them to accommodate the fact that the children who would appear in the video would not be able to write their own names and all rights and permission would have to be signed off by the parent or guardian of the child. Below I have included an example of one of the edited release forms which I have shown to my client for their approval and since then distributed amongst the parents/guardians of each of the children under the care of my client in the hopes of them soon being returned so that I can begin filming for the promotional video.

Tuesday 28 February 2017

Mood board of ideas:



I have created a mood board to show some of the ideas that I could include in my client's promotional video including some colours from their business cards and also some types of shots and items that promote the client's chosen values.


Then I met up with my client for a second meeting, on February 15th, they approved it and the message I agreed to try to promote for them. In addition, we discussed and agreed on a structure and story board for the promotional video.

Thursday 16 February 2017

Promotional video examples and analysis:

Childcare (uk):



 - Bright lighting, airy and clean feeling
 - Kids are all smiling/happy
 - Pleasant female voice (motherly)
 - Voice over
 - Playful music
 - Keeps the logo/website up throughout the entire video (brand identity)
 - Tag line and available places at the end
00:30 long

Jasmine Lee Photography:



 - The voice over is done by the person who's company it is
 - Talking about how photography has inspired and developed her (what she's learnt)
 - Her personal attachment to it
 - Her sitting in her house talking about it
 - Want she wants and her exact job
 - Repeats "I'm Jasmine Lee and I'm a wedding photographer" (repetition to enable you to remember it)
 - Shows her doing what she does
 - More relaxed background music
02:27 long

Emirates:



 - Music linked with Dubai and it's culture
 - No voice over, all just written information shown on screen
 - Shows the events in Dubai, the culture, the plane service, the duty free area of airports and check in, destinations they fly to/from
 - Logo at the end (nothing else)
 - Range of people all smiling
 - Kind and polite staff
03:38 long

List in Google Maps:


 - Upbeat music
 - First introduction is the product in use
 - Ends with the address of the site, app icon and name
 - Bright colours
 - Camera moves to focus on the aspects of the screen that the eye should focus on (also where the users eyes would follow to when using the app)
00:25 long

Monday 13 February 2017

Promotional Video - Specifications:

In addition to the brief that we arranged, during the first meeting with my client we went over a few specifications and types of things that they would like me to include or that I should include in the promotional video.

Band identity:
 - Cheerful colours
 - Outdoor feeling/vibe
 - VAG rounded and Creit fonts

Target audience:
 - Parents of all ages
 - Primary school kids and younger

Mode of address:
 - Relaxed and casual
 - Comfortable and safe vibe
 - Jolly/cheerful

Health and Safety:
 - Each carer/childminder has been on the required first aid courses
 - Children are encouraged t clean and tidy the play room so as not to cause tripping and any other minor injuries (also helps them learn manners)
 - Kids of all ages are not allowed in the kitchen

Additional notes:
Include contact details (email, phone number and address)
Qualified Level 3 Child care Practitioner
Video will be shown online via Facebook

Promotional Video - Brief:

During me and my clients first meeting, we discussed and decided on a brief for the promotional video that i am going to make.

"Promote my business as a safe and maturing environment that promotes real life experiences"

I asked for and was given one of my clients business cards and promotional cards (along the lines of a post card) to use as reference for the specific types of fonts, colours and the general vibe that my client wants to give off - and promote through the video.

Thursday 9 February 2017

Confirmation of Client:



I got a reply from one of my potential clients, informing me that they have accepted my offer and are willing to let me create a promotional video for them. I have arranged to meet them at 12 noon on Wednesday 8th for our initial meeting and to arrange a brief.

Monday 6 February 2017

Finding a client:


I have decided to begin my search for a client to make a promotional video for, and have sent out an email to a few peoples who I think will allow me to make one for them.

This is a sample of the email that I have sent out to them, informing them of the reason for me asking them/doing the promotional video in the first place. I feel as though it holds a somewhat professional air and could give off the right impression.


Types of promotional video:

Key types of promotional video are:

  • Production launch/marketing
  • Promote a key message and values
  • Internal communications
  • Internal/external training
  • Show-reels
  • Event coverage

Promotional Video - Notes:

A promotional videos are commissioned by businesses or organisations, to communicate certain messages to other people and, as such, corporate videos are often shown at a specific event or client. They can also be shown on websites or broadcast depending on its purpose. Each video made will have a specific purpose, function and target audience:

  • College videos
  • Dress maker
  • Designer
  • Tattoo parlour

A promotional video must convey the brand identity throughout the entire product - including the specific fonts and colours used by the business. In addition, things that can also be considered when producing a promotional video are:

  • Interviews
  • Vox pops - voice of the people, cutting to shots of interviews with the general public)
  • Brand identity
  • Copyright free material
  • Music score/motif
  • Instructional
  • Graphics
  • Customer testimonials
  • Endorsements
  • Cut aways
  • Presenter
  • Product photography
  • Demonstrations
  • Length
  • Mode of address
  • Narrative
  • Targeting an audience

Friday 27 January 2017

Clips/Scenes used for each theory:

Freud (id, ego, superego) - Deadpool


Lacan (mirror stage, notion of lack) - Grizzly Man


Mulvey (male gaze) - Die Another Day


Film Studies Essay - evaluation:

At the end of this unit I feel as though my essay went well. There were some aspects of the analysis of my texts, however, that I did find a little more difficult - namely the technical signification and construction of the scene in Die Another Day for the male gaze theory as the visual signification was essentially the same as the technical. Although I thought this, I feel as though I did end up making an essay that lives up to its aim of investigating the Freudian, Lacan and Mulvey theories in modern day/contemporary film texts.

In terms of the research aspect of the essay, I think that I have managed to collect a good amount of information from reliable source. I feel that I could have done a little more research and found a greater amount of information and sources to take information from as, although the sources I used were reliable, there aren't many of them where I feel as though there should be. 

In my opinion, I think that the hardest part of this unit as a whole was trying to analyse my chosen film texts for how the psychoanalytical theories are constructed in the text through the technical use of editing and encoding.

Overall, I think that this unit went well as I was able to explore each of the three psychoanalytical film theories with ease and I was able to understand them. I was also able to find clips from films that present the theories quite clearly without too much struggle, meaning that I feel as though I could identify the theories easily. 

Bibliography:

Die Another Day (2002). Directed by Lee Tamahori

Grizzly Man (2005). Directed by Werner Herzog

Deadpool (2016). Directed by Tim Miller

STEVENS, R (1983) Freud and Psychoanalysis: An exposition and appraisal. Milton Keynes, England: Open University Press

LIONEL AND BAILLY, L. (2009) Lacan: A beginner’s guide (Oneworld beginner’s guide). Oxford: Oneworld Publications


MULVEY, L (1975)  Visual Pleasure and Narrative Cinema

Film Studies Essay:

“A Film Studies essay exploring 3 psychoanalytical film theories in contemporary film genres”

For my film studies essay, I have decided to look into how three psychological film theories are present and have been used in modern film texts of different genres - looking specifically at Deadpool (superhero genre), Grizzly Man (documentary genre) and Die Another Day (action genre). 

The first psychoanalytical film theory I have studied is known as the Freudian trio. Sigmond Freud believed that “dreams are the royal road to the unconscious” (WEITER, 2004:195) and as such, characters in film texts are encoded or “designed” to reflect and represent different aspects of a personality - in some cases being assigned roles because of their ‘personal trait’. Freud believed that film texts follow the same principles as dreams - organising and describing the narrative to find true meaning - as characters are often driven by something in their subconscious world/inside their head.

Freud’s theory is that characters within a film can be broken down into three main roles: id, ego and superego. The id is the character that represents the desire or want - usually being shown as the person who the protagonist wants to be. When broken down to its most basic form the id is simply: the most primitive, emotional and irrational. Selfish, concerned with their own self-satisfaction, pleasure and instant gratification. The ego is, more often than not, the main protagonist of the text. They represent a more ‘down-to-Earth’ aspect of a person or the reality censor. Essentially the ego is: the reality principle, tries to match the needs of the id but also taking into account the real world, finding a balance between the id and superego. The superego of a film text is the over arching authority, whether it be a person’s boss, the law, someone’s family, etc. In its simple form the superego is: based of moral principles, anything that tries to regulate or control what the id is doing. “It is important to note that Freud did not mean to imply that id, ego and superego are identifiable processes in the human brain. Rather they are conceptualisations or abstractions used to refer to the interacting forces which govern behaviour: one of instinctual, hereditary origin; the others both a function of learning, in the case of the ego, learning the ‘realities’ which govern action and experience, in the case of the superego assimilation of key aspects of the culture and familial context in which a child is reared.” (STEVENS, 1983)

A film that can be used as a good example of the Freudian theory is Deadpool, directed by Tim Miller in 2016. In this film the id, ego and superego are Deadpool (id), Negasonic Teenage Warhead (ego) and Colossus (superego). Unlike most other film texts (such as Fight Club and Enemy) where the main protagonist represents the ego, the protagonist of Deadpool represents the id - constantly acting as he pleases and for his own gain. The ego is instead represented through Negasonic Teenage Warhead due to her seemingly acting as the middle ground between Deadpool and Colossus, wanting to be more like Deadpool but refraining from doing so as she can see the moral consequences and so balances out the two. Colossus therefore acting as the superego - representing moral understanding and a more controlling nature, attempting to reign Deadpool in and make him act with a little more self-control.

In terms of visual signification, a good example of these three characters acting as the Freudian theory is during the first few minutes of the film, where Deadpool is trying to kill Francis but Colossus and NTW (Negasonic Teenage Warhead) are sitting behind him, Colossus currently lecturing Deadpool on why he shouldn't do it. In this scene, which takes place on a motorway bridge in New York City, all three of the Freudian trio (id, ego and superego) are present, visually representing each of their roles. Deadpool's attitude and language convey to the audience how he is driven purely by what he wants - showing aggression towards anyone who goes against him or tries to control him (like the superego Colossus does). 

When it comes to technical signification, the camera has been used in a series of mid-shots, causing the audience to see the situation from Deadpool's perspective as they are placed on the same level as him. Due to the fact that the viewer is also introduced to these characters through their dialogue - the audience is immediately introduced to Deadpool’s motives and desires, stating that “when you find out your worst enemy is after your best girl, the time has come to be a fucking superhero”, the fact that his want is almost heroic (wanting to go and save his fiancĂ© - even though she gets taken because of his trying to kill someone) makes the audience further sympathise with him and, in the case of most superhero film texts, want him to achieve his goal. In terms of background music for the scene, what little diegetic sound there is encoded very subtly underneath all other sounds in the scene, not really adding anything to the atmosphere or feel of the scene (other than to add a very slight tense feel as it increases in volume when Deadpool attempts to attack Colossus in his outrage that Francis has escaped because of their arguing).

The second theory that I have looked at is split into two separate ideas that make one whole theory - the mirror stage and the notion of ‘lack’. Jaques Lacan proposed that there was a stage of development that occurred in babies between the ages of 6 and 18 months - he titled it the mirror stage/phase. Moving into the 1950s, Lacan furthered this idea proposed that, as opposed to it just being a stage in a child’s development, it represented a permanent and unreachable ideal or model of “imaginary order”.

This primary idea lead to the development Lacan’s notion of ‘lack’ - the theory that in our lives we are constantly striving for something but as soon as we achieve what we desire, we no longer want it and instead desire something else. Jacques Lacan once said in a seminar/lecture that ”Desire is a relation of being to lack. The lack is the lack of being properly speaking. It is not the lack of 'this or that' but the lack of being whereby the being exists”. This notion of ‘lack’ theory is quite similar to Freud’s theory with the id acting in a self-indulgent or hedonistic lifestyle, the superego acting on moral principles and the ‘lack’ (or the ego) acting as a balance or an in between for the two. There are a great deal of films that represent this theory, particularly through the text’s main protagonist, such as Vertigo directed by Alfred Hitchcock and Blue Velvet directed by David Lynch. In more simple terms, the notion of lack dictates that “Fantasies have to be unrealistic because the moment, the second that you get what you seek, you don't, you can't want it anymore" - The Life of David Gale (2003), and essentially we crave and strive for something that is forever out of reach.

An example of Lacan's notion of "lack" is the film text Grizzly Man, a documentary made in 2005 by Werner Herzog. The entire narrative of the text is about how a man, Timothy Treadwell, wanted and even believed that he had made friends with a tribe of grizzly bears in an Alaskan reserve. The physical representation of "lack", shown through Treadwell, is that he wanted to become friends with bears and even to an extent become one of them which is impossible - due to the massive differences between the human species and bears. 

In terms on technical signification in the film, the editing that has been used to create the narrative of the text also allows the director to encode and construct his own opinion into the text. Werner Herzog chose to encode clips from Treadwell's original footage (of which there is over 100 hours worth) and accompany it with contrasting clips of interviews that he filmed of/with his close friends and people who didn't know him personally - such as the mortician, rangers/agents who worked at the Alaskan reserve, and ecologist. This choice to edit clip of other interviewees, in itself, actually presents Lacan's notion of "lack" as each of the individuals being interviewed acts in a false manner with the presence of the camera in the room - particularly the lady introduced as Timothy Treadwell's ex girlfriend - who acts overtly fake and overly sympathetic towards both him and the lady he was killed with (his present girlfriend of the time). The music or non-diegetic sound that has been added in during the editing process (quite "happy" and almost relaxing guitar music), makes the clips feel more empathetic and also causes audience members to feel more sympathy and understanding towards Treadwell.

In terms of a specific scene that presents Lacan’s notion of ‘lack’, at around 00:36:22 - 00:37:43 we see that this perfect and almost dreamlike life that Treadwell has been leading - telling the camera all about what he’s doing with the bears and what it’s like being friends with them - is in fact constructed by Treadwell himself with the addition of the director/editor of the documentary. This is shown to the viewer via a rule of thirds composition mid shot (set up by Treadwell himself to show him and the sanctuary/the area where the bears live in the background. In this shot, the audience is presented with him walking across and then standing on the left of the scene and speaking a monologue with a few pauses. Whereas this is what we’ve seen for the majority of the rest of the documentary, the director chooses to keep the rest of the footage of that small clip in, showing the viewer that Treadwell is a great deal more of a film maker than everything else would let on. He proceeds to complain about the way in which he carried out the monologue and pauses before repeating it with more pace - hinting that it will be better edited in if it’s shorter. This short clip actually present the audience with the idea that, not only is Timothy Treadwell obsessed with the idea of befriending (and in a way becoming) a bear, he also presents the lack of wanting to be a movie star in the way that he perfectly plans out shot and repeats takes until he’s happy with them. When looking at technical signification within this scene, the voice over of the director allows us to see into the mindset and lack that Treadwell has - stating that this was often done in numerous areas of footage that Treadwell took and talking about how he almost seemed to be lost in a world of his own where he becomes friends with bears and strives to become a movie star because of it.

The third and final psychoanalytical film theory that I have studied is the male gaze. Laura Mulvey proposed the theory of 'The Male Gaze', in 1975 which states that in the majority of film texts produced, rather than remaining gender neutral, the camera is male and usually views females in a way which gratifies male audience members with visual pleasure or scopophilia. The aim of Mulvey's essay, Visual Pleasure and Narrative Cinema, was "to discover where and how the fascination of film is reinforced by pre-existing patterns of fascination already at work within the individual subject.". Through her essay, one of her most prominent findings was that females are forced to identify with the way that males look at females in film and that a film text "codes the erotic into the language of the dominant patriarchal order".

A simple outline and explanation of Mulvey’s male gaze theory is: “women as image, man as bearer of the look” - the pleasure of looking is split between active/male and passive/female. The visual presence of the woman ' works against the development of storyline' and 'freezes the flow of action in moments of erotic contemplation'. As such, when watching the vast majority of film texts, female viewers are forced to adopt a male point of view as it is the male protagonist that controls the events in the narrative - the audience has to identify with his point of view. “Woman's desire is subjugated to her image (...) as bearer, not maker, of meaning.”  (MULVEY, 1975)

Clear examples of the Male Gaze theory are the James Bond films, having a reputation among the film industry of strongly objectifying women. The film text Die Another Day, directed by Lee Tamahori in 2002, has a narrative where the male protagonist views women as objects of his desire/pleasure. In the film, the first introduction that we get to Jinx, the object of male pleasure, is as she appears emerging from the sea and walks up the beach towards where Jame Bond is standing, watching her.

In terms of technical signification, the footage has been slowed down in the editing meaning that the viewer is forced to look at the slow panning of Jinx’s body as she walks out of the water. In addition to the mid shot which reveals Jinx’s entire upper body to the audience, the music reaches it’s crescendo when she (essentially) bursts through the surface of the water in one sweeping motion. This use of diegetic sound over the top of the shot of her exiting the sea, could even be seen as drawing more attention to the her and her body - music often being used in film texts to heighten the atmosphere and cause the audience to focus on certain aspects of a scene.

When it comes to visual signification, it is a great deal more obvious how the scene is an example of the male gaze in contemporary film texts - particularly action films like Die Another Day. Where the male observer in this scene, Bond, shows next to no emotion or reaction, Jinx as the female object presents facial expressions that connote to erotic pleasure or desire. The fact that only she shows emotion in this scene gives off the impression that the image we are shown of her is one that Bond is creating in his own mind, furthering the connotation that Jinx is just an object of sexual attraction/interest for James Bond. The visual signification of his scene is most linked to the technical signification because of the meaning and male gaze being encoded through the camera a great deal more evidently than any of the other theories - due to it being purely about showing and fragmenting the female form.

Overall, I find that the three psychological film theories are all very present in modern day film text - and particularly in films of different genres. The more frequently reoccurring theory that I have found in contemporary film texts is Laura Mulvey’s male gaze theory which appears across a range of different types of media texts.