Thursday 16 February 2017

Promotional video examples and analysis:

Childcare (uk):



 - Bright lighting, airy and clean feeling
 - Kids are all smiling/happy
 - Pleasant female voice (motherly)
 - Voice over
 - Playful music
 - Keeps the logo/website up throughout the entire video (brand identity)
 - Tag line and available places at the end
00:30 long

Jasmine Lee Photography:



 - The voice over is done by the person who's company it is
 - Talking about how photography has inspired and developed her (what she's learnt)
 - Her personal attachment to it
 - Her sitting in her house talking about it
 - Want she wants and her exact job
 - Repeats "I'm Jasmine Lee and I'm a wedding photographer" (repetition to enable you to remember it)
 - Shows her doing what she does
 - More relaxed background music
02:27 long

Emirates:



 - Music linked with Dubai and it's culture
 - No voice over, all just written information shown on screen
 - Shows the events in Dubai, the culture, the plane service, the duty free area of airports and check in, destinations they fly to/from
 - Logo at the end (nothing else)
 - Range of people all smiling
 - Kind and polite staff
03:38 long

List in Google Maps:


 - Upbeat music
 - First introduction is the product in use
 - Ends with the address of the site, app icon and name
 - Bright colours
 - Camera moves to focus on the aspects of the screen that the eye should focus on (also where the users eyes would follow to when using the app)
00:25 long

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