Promotional Video - Evaluation:

This is the finished and final version of the promotional video that I have made for my client's, Mrs Nicola Osborne, Childminding business. Having completed what I set out to do I feel as though I was able to produce a fairly decent video even though there are some issues which, given a longer period of time or the chance to redo the video, I would improve.

The use of matching the voice over to what was being shown on the screen at certain parts of the video, I feel, has given it a some what professional appeal as the clips illustrate what is being mentioned. I also think that the way in which the overall video is constructed (it's structure) work well in showcasing the variety of activities and care that each of the children at my client's facility receive. In terms of whether or not I was able to succeed in getting my client's desire message across and managing to create I video that fits the brief that me and my client arranged, I feel as though I did manage to fulfil the task and create a product that promotes my client in a positive and correct way. I ensured to include some direct quotes from my client - namely their business ideal, details and services that they offered - so that the video itself was fairly straight forward and got the point across (it stated what the children will receive, how potential customers can contact the owner of the business and the facilities/activities that take place). I do feel as though when it came to writing the script and adding the additional information over the top of the footage, I could have included more about the hours that my client looks after children from and the flexibility with which she can work with the parents and around their shifts at work. I think that this could have attracted more customers as it would show that she (my client) is willing to work with them to make it a great deal easier and more convenient for them whilst also providing good care of their child/children.

When it came to filming, I tried to take a wide range of shots so that during the production and editing stage of making the promotional video I would be able to draw on specific and a variety of aspect about my client's business. As I was creating and shooting this promotional video, I tried to create a very hands on while at the same time very caring feel to the video. This is the reason why a great majority of the shot in the video contain hands and different learning activities - such as drawing, recognising numbers and the carers/adults working at the childminding service holding hands with the children to ensure that they are safe.

From the research that I did, I drew a great deal of inspiration and understanding of how to make a successful promotional video - specifically taking more reflection from the Childcare UK company promotional video as it directly linked to the type of video that my client wanted. In my research, I found that the Childcare UK promotional video had a mother's voice, high key lighting, bright colours and a great deal of shots of different children smiling. I believe that this research does show through in my final video and, as a result, shows the influence that I have taken.