Having sent off a copy of the link to the promotional video that I have completed, my client has since sent me feedback informing me that I have succeeded in making a promotional video that fits the brief and efficiently conveys the values of the company.
This is the finished and final version of the promotional video that I have made for my client's, Mrs Nicola Osborne, Childminding business. Having completed what I set out to do I feel as though I was able to produce a fairly decent video even though there are some issues which, given a longer period of time or the chance to redo the video, I would improve. The use of matching the voice over to what was being shown on the screen at certain parts of the video, I feel, has given it a some what professional appeal as the clips illustrate what is being mentioned. I also think that the way in which the overall video is constructed (it's structure) work well in showcasing the variety of activities and care that each of the children at my client's facility receive. In terms of whether or not I was able to succeed in getting my client's desire message across and managing to create I video that fits the brief that me and my client arranged, I feel as though I did manage to fulfil the task and create a product that promotes my client in a positive and correct way. I ensured to include some direct quotes from my client - namely their business ideal, details and services that they offered - so that the video itself was fairly straight forward and got the point across (it stated what the children will receive, how potential customers can contact the owner of the business and the facilities/activities that take place). I do feel as though when it came to writing the script and adding the additional information over the top of the footage, I could have included more about the hours that my client looks after children from and the flexibility with which she can work with the parents and around their shifts at work. I think that this could have attracted more customers as it would show that she (my client) is willing to work with them to make it a great deal easier and more convenient for them whilst also providing good care of their child/children. When it came to filming, I tried to take a wide range of shots so that during the production and editing stage of making the promotional video I would be able to draw on specific and a variety of aspect about my client's business. As I was creating and shooting this promotional video, I tried to create a very hands on while at the same time very caring feel to the video. This is the reason why a great majority of the shot in the video contain hands and different learning activities - such as drawing, recognising numbers and the carers/adults working at the childminding service holding hands with the children to ensure that they are safe. From the research that I did, I drew a great deal of inspiration and understanding of how to make a successful promotional video - specifically taking more reflection from the Childcare UK company promotional video as it directly linked to the type of video that my client wanted. In my research, I found that the Childcare UK promotional video had a mother's voice, high key lighting, bright colours and a great deal of shots of different children smiling. I believe that this research does show through in my final video and, as a result, shows the influence that I have taken.
In terms of health and safety, for this promotional video I had to take extra care with what I was doing as there were very young children on the premises at all times while I was filming. I tried to minimise the amount of clutter or camera equipment that I took with me so that the risk of damage to equipment and harm caused to any of the children under my client's supervision at the time was lessened.
Prior to filming anything, I also ensured that I had full clearance and understanding from the parents of all of the smaller children so that I didn't run the risk of unsetting them. In doing this, I was also able to survey the surroundings and locations that I would be filming in so that I could work out what shots I would do and how /i could go about shooting without harming any of the kids.
After creating and finishing the first draft of my promotional video, I emailed it to my client to ensure that I was taking the video in the right/preferred direction of my client. In this first draft I contained a note over the top of the video to indicate where the voice over begins and ends - sending her a copy of the script for her to approve in addition to the video itself. I received feedback from Mrs Osborne saying that she was pleased with how it looked so far.
In the recent meeting that I had with my client, on the 3rd of March, along with discussing the distribution of release forms I presented a few different royalty free musical scores that I feel gave off the child-friendly and casual vibe that my client is looking for to be the backing music to the promotional video. After showing her each of the pieces, we agreed that the Italian Afternoon tune - which I discovered on the royalty free YouTube library - was the most appropriate fitting to the specifications discussed in our first meeting. When it came to the release forms, I found some bases for parental approved ones, via an online source that my place of study provides, and edited them to accommodate the fact that the children who would appear in the video would not be able to write their own names and all rights and permission would have to be signed off by the parent or guardian of the child. Below I have included an example of one of the edited release forms which I have shown to my client for their approval and since then distributed amongst the parents/guardians of each of the children under the care of my client in the hopes of them soon being returned so that I can begin filming for the promotional video.
I have created a mood board to show some of the ideas that I could include in my client's promotional video including some colours from their business cards and also some types of shots and items that promote the client's chosen values.
Then I met up with my client for a second meeting, on February 15th, they approved it and the message I agreed to try to promote for them. In addition, we discussed and agreed on a structure and story board for the promotional video.
- Bright lighting, airy and clean feeling - Kids are all smiling/happy - Pleasant female voice (motherly) - Voice over - Playful music - Keeps the logo/website up throughout the entire video (brand identity) - Tag line and available places at the end 00:30 long
Jasmine Lee Photography:
- The voice over is done by the person who's company it is - Talking about how photography has inspired and developed her (what she's learnt) - Her personal attachment to it - Her sitting in her house talking about it - Want she wants and her exact job - Repeats "I'm Jasmine Lee and I'm a wedding photographer" (repetition to enable you to remember it) - Shows her doing what she does - More relaxed background music 02:27 long Emirates:
- Music linked with Dubai and it's culture - No voice over, all just written information shown on screen - Shows the events in Dubai, the culture, the plane service, the duty free area of airports and check in, destinations they fly to/from - Logo at the end (nothing else) - Range of people all smiling - Kind and polite staff 03:38 long List in Google Maps:
- Upbeat music - First introduction is the product in use - Ends with the address of the site, app icon and name - Bright colours - Camera moves to focus on the aspects of the screen that the eye should focus on (also where the users eyes would follow to when using the app) 00:25 long
In addition to the brief that we arranged, during the first meeting with my client we went over a few specifications and types of things that they would like me to include or that I should include in the promotional video. Band identity: - Cheerful colours - Outdoor feeling/vibe - VAG rounded and Creit fonts
Target audience: - Parents of all ages - Primary school kids and younger Mode of address: - Relaxed and casual - Comfortable and safe vibe - Jolly/cheerful Health and Safety: - Each carer/childminder has been on the required first aid courses - Children are encouraged t clean and tidy the play room so as not to cause tripping and any other minor injuries (also helps them learn manners) - Kids of all ages are not allowed in the kitchen Additional notes: Include contact details (email, phone number and address) Qualified Level 3 Child care Practitioner Video will be shown online via Facebook
During me and my clients first meeting, we discussed and decided on a brief for the promotional video that i am going to make. "Promote my business as a safe and maturing environment that promotes real life experiences" I asked for and was given one of my clients business cards and promotional cards (along the lines of a post card) to use as reference for the specific types of fonts, colours and the general vibe that my client wants to give off - and promote through the video.
I got a reply from one of my potential clients, informing me that they have accepted my offer and are willing to let me create a promotional video for them. I have arranged to meet them at 12 noon on Wednesday 8th for our initial meeting and to arrange a brief.
I have decided to begin my search for a client to make a promotional video for, and have sent out an email to a few peoples who I think will allow me to make one for them. This is a sample of the email that I have sent out to them, informing them of the reason for me asking them/doing the promotional video in the first place. I feel as though it holds a somewhat professional air and could give off the right impression.
A promotional videos are commissioned by businesses or organisations, to communicate certain messages to other people and, as such, corporate videos are often shown at a specific event or client. They can also be shown on websites or broadcast depending on its purpose. Each video made will have a specific purpose, function and target audience:
College videos
Dress maker
Designer
Tattoo parlour
A promotional video must convey the brand identity throughout the entire product - including the specific fonts and colours used by the business. In addition, things that can also be considered when producing a promotional video are:
Interviews
Vox pops - voice of the people, cutting to shots of interviews with the general public)
