In the recent meeting that I had with my client, on the 3rd of March, along with discussing the distribution of release forms I presented a few different royalty free musical scores that I feel gave off the child-friendly and casual vibe that my client is looking for to be the backing music to the promotional video. After showing her each of the pieces, we agreed that the Italian Afternoon tune - which I discovered on the royalty free YouTube library - was the most appropriate fitting to the specifications discussed in our first meeting. When it came to the release forms, I found some bases for parental approved ones, via an online source that my place of study provides, and edited them to accommodate the fact that the children who would appear in the video would not be able to write their own names and all rights and permission would have to be signed off by the parent or guardian of the child. Below I have included an example of one of the edited release forms which I have shown to my client for their approval and since then distributed amongst the parents/guardians of each of the children under the care of my client in the hopes of them soon being returned so that I can begin filming for the promotional video.
I have created a mood board to show some of the ideas that I could include in my client's promotional video including some colours from their business cards and also some types of shots and items that promote the client's chosen values.
Then I met up with my client for a second meeting, on February 15th, they approved it and the message I agreed to try to promote for them. In addition, we discussed and agreed on a structure and story board for the promotional video.
- Bright lighting, airy and clean feeling - Kids are all smiling/happy - Pleasant female voice (motherly) - Voice over - Playful music - Keeps the logo/website up throughout the entire video (brand identity) - Tag line and available places at the end 00:30 long
Jasmine Lee Photography:
- The voice over is done by the person who's company it is - Talking about how photography has inspired and developed her (what she's learnt) - Her personal attachment to it - Her sitting in her house talking about it - Want she wants and her exact job - Repeats "I'm Jasmine Lee and I'm a wedding photographer" (repetition to enable you to remember it) - Shows her doing what she does - More relaxed background music 02:27 long Emirates:
- Music linked with Dubai and it's culture - No voice over, all just written information shown on screen - Shows the events in Dubai, the culture, the plane service, the duty free area of airports and check in, destinations they fly to/from - Logo at the end (nothing else) - Range of people all smiling - Kind and polite staff 03:38 long List in Google Maps:
- Upbeat music - First introduction is the product in use - Ends with the address of the site, app icon and name - Bright colours - Camera moves to focus on the aspects of the screen that the eye should focus on (also where the users eyes would follow to when using the app) 00:25 long
In addition to the brief that we arranged, during the first meeting with my client we went over a few specifications and types of things that they would like me to include or that I should include in the promotional video. Band identity: - Cheerful colours - Outdoor feeling/vibe - VAG rounded and Creit fonts
Target audience: - Parents of all ages - Primary school kids and younger Mode of address: - Relaxed and casual - Comfortable and safe vibe - Jolly/cheerful Health and Safety: - Each carer/childminder has been on the required first aid courses - Children are encouraged t clean and tidy the play room so as not to cause tripping and any other minor injuries (also helps them learn manners) - Kids of all ages are not allowed in the kitchen Additional notes: Include contact details (email, phone number and address) Qualified Level 3 Child care Practitioner Video will be shown online via Facebook
During me and my clients first meeting, we discussed and decided on a brief for the promotional video that i am going to make. "Promote my business as a safe and maturing environment that promotes real life experiences" I asked for and was given one of my clients business cards and promotional cards (along the lines of a post card) to use as reference for the specific types of fonts, colours and the general vibe that my client wants to give off - and promote through the video.
I got a reply from one of my potential clients, informing me that they have accepted my offer and are willing to let me create a promotional video for them. I have arranged to meet them at 12 noon on Wednesday 8th for our initial meeting and to arrange a brief.
I have decided to begin my search for a client to make a promotional video for, and have sent out an email to a few peoples who I think will allow me to make one for them. This is a sample of the email that I have sent out to them, informing them of the reason for me asking them/doing the promotional video in the first place. I feel as though it holds a somewhat professional air and could give off the right impression.
