- Bright lighting, airy and clean feeling
- Kids are all smiling/happy
- Pleasant female voice (motherly)
- Voice over
- Playful music
- Keeps the logo/website up throughout the entire video (brand identity)
- Tag line and available places at the end
00:30 long
Jasmine Lee Photography:
- The voice over is done by the person who's company it is
- Talking about how photography has inspired and developed her (what she's learnt)
- Her personal attachment to it
- Her sitting in her house talking about it
- Want she wants and her exact job
- Repeats "I'm Jasmine Lee and I'm a wedding photographer" (repetition to enable you to remember it)
- Shows her doing what she does
- More relaxed background music
02:27 long
Emirates:
- Music linked with Dubai and it's culture
- No voice over, all just written information shown on screen
- Shows the events in Dubai, the culture, the plane service, the duty free area of airports and check in, destinations they fly to/from
- Logo at the end (nothing else)
- Range of people all smiling
- Kind and polite staff
03:38 long
List in Google Maps:
- Upbeat music
- First introduction is the product in use
- Ends with the address of the site, app icon and name
- Bright colours
- Camera moves to focus on the aspects of the screen that the eye should focus on (also where the users eyes would follow to when using the app)
00:25 long
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