Sunday 7 May 2017

Music Video analysis - Still Into You by Paramore:


Shot by shot overview:
Opens with shutter sliding motion - bright high key lighting. Camera pans up from the blue and white balloons on the floor to the group, the two men wearing animal print shirts and the female (lead singer) wearing very brightly coloured clothes and holding an umbrella. She's in the middle so the main focus is on her, she is the iconography of the band. The words "still into you" flash over the screen while the band remain motionless.

As the base line starts, the shot changes to a panning shot (quick) in a bedroom with the lead singer sitting on a bed - which is surrounded by birthday cakes (relating to the lyrics "can't count the years on hand that we've been together")
Shots of the cake inter cut quick (in-between the first and second line of the song) with close ups of the singer smiling.
High angle shot of her laying on the bed. Quick shots again of her smiling and laying down in-between the lines. Back to her dancing on the bed.

0:30 - long shot of the whole band biking towards the camera in a pastel large manor house. Followed by a close ip of the lead singers leg on the bike.
Cuts back to her on the bed dancing and at 0:37 back to the bikes.

[Chorus] Cuts to a close up of the lead singer in the fore ground and the other two behind her on the bikes as she sings the pre chorus. 0:46 - shot changes to her singing to the low angle camera as the others ride around in circles behind her - fireworks onto the walls. Shots of all dancing around.

1:17 - shot changes to her walking forward in a horizontal line of ballerinas - long shot pans down. Her dancing with them (more relaxed dancing contrasting professional dancing).
Claps in time with the claps in the audio (creating a foley type effect) - mid shot.
This cuts to a mid shot and long shot of the group in the boat/balloon room from the beginning of the music video. Then changes back to the ballet room.
Begins to cut between the two rooms till it gets to the chorus when it stays in the room with the boat where it shows multiple shots of the band messing around (like in the previous chorus).

[Bridge] Goes back to them in the firework projection room rolling on the walls then them in the balloon room (in slow motion). A previously used shot of them on the bikes and then flips to the ballet room.
"Some things just" standing against the wall, a close up of the singer (ballet), back to standing, back to ballet.
2:47 - the music slows for the build up to the final chorus. New shots are introduced of them all outside with sparkles and other fireworks going off layered over the top - all in slow motion. As it starts to build it cuts to the ballet room and then cuts back to outside as the fireworks go off behind the band in time with the music/beat.
It then makes quick cuts to the firework projection room, then outside, and then once the last line of the song hits, it cuts to the firework room, the boat (the cut is off beat) and outside (repeatedly).

As the song ends and fades out, the camera stays outside and pans away from a low angle mid shot of the lead singer to the fireworks in the sky to the above right.

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The overall feel of the video that has been created is very atmospheric and bubbly/fu. This fits with the new image of the band that they are aiming to create.

The inspiration that I have taken from this video is how there is a wide and bright mix of colours that match with the theme and tone of song. Along with a balance between footage played at normal speed and some footage that has been slowed down/in slow motion. The way that the lyrics are matched up with different scenes/shots that amplify the lyrics has also influenced me for how I am going to film and edit my music video.

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