Monday 8 May 2017

Music Video analysis - Yesterday by The Carpenters:


This video is a good example of how music videos can be edited and created to reflect the "brand identity" of an artist/group. The mix of shot types and settings (starting off with close ups and mid shots of the artists in the studio recording the song before moving to mid shots and long shots of the artists outside in the gardens of a manor house), creates the connotation of the duo being more focused on the music that the fame that it brings and them being very humble and "just a normal pair of siblings".

This narrative/linear type of music video where it mixes shot of the artist in the studio and shots of them outside/in a setting and location has inspired me to experiment with possibly mixing in shots of a singer recording the song with a narrative.

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