I have created a mood board to show some of the ideas that I could include in my client's promotional video including some colours from their business cards and also some types of shots and items that promote the client's chosen values.
Then I met up with my client for a second meeting, on February 15th, they approved it and the message I agreed to try to promote for them. In addition, we discussed and agreed on a structure and story board for the promotional video.
- Bright lighting, airy and clean feeling - Kids are all smiling/happy - Pleasant female voice (motherly) - Voice over - Playful music - Keeps the logo/website up throughout the entire video (brand identity) - Tag line and available places at the end 00:30 long
Jasmine Lee Photography:
- The voice over is done by the person who's company it is - Talking about how photography has inspired and developed her (what she's learnt) - Her personal attachment to it - Her sitting in her house talking about it - Want she wants and her exact job - Repeats "I'm Jasmine Lee and I'm a wedding photographer" (repetition to enable you to remember it) - Shows her doing what she does - More relaxed background music 02:27 long Emirates:
- Music linked with Dubai and it's culture - No voice over, all just written information shown on screen - Shows the events in Dubai, the culture, the plane service, the duty free area of airports and check in, destinations they fly to/from - Logo at the end (nothing else) - Range of people all smiling - Kind and polite staff 03:38 long List in Google Maps:
- Upbeat music - First introduction is the product in use - Ends with the address of the site, app icon and name - Bright colours - Camera moves to focus on the aspects of the screen that the eye should focus on (also where the users eyes would follow to when using the app) 00:25 long
In addition to the brief that we arranged, during the first meeting with my client we went over a few specifications and types of things that they would like me to include or that I should include in the promotional video. Band identity: - Cheerful colours - Outdoor feeling/vibe - VAG rounded and Creit fonts
Target audience: - Parents of all ages - Primary school kids and younger Mode of address: - Relaxed and casual - Comfortable and safe vibe - Jolly/cheerful Health and Safety: - Each carer/childminder has been on the required first aid courses - Children are encouraged t clean and tidy the play room so as not to cause tripping and any other minor injuries (also helps them learn manners) - Kids of all ages are not allowed in the kitchen Additional notes: Include contact details (email, phone number and address) Qualified Level 3 Child care Practitioner Video will be shown online via Facebook
During me and my clients first meeting, we discussed and decided on a brief for the promotional video that i am going to make. "Promote my business as a safe and maturing environment that promotes real life experiences" I asked for and was given one of my clients business cards and promotional cards (along the lines of a post card) to use as reference for the specific types of fonts, colours and the general vibe that my client wants to give off - and promote through the video.
I got a reply from one of my potential clients, informing me that they have accepted my offer and are willing to let me create a promotional video for them. I have arranged to meet them at 12 noon on Wednesday 8th for our initial meeting and to arrange a brief.
I have decided to begin my search for a client to make a promotional video for, and have sent out an email to a few peoples who I think will allow me to make one for them. This is a sample of the email that I have sent out to them, informing them of the reason for me asking them/doing the promotional video in the first place. I feel as though it holds a somewhat professional air and could give off the right impression.
A promotional videos are commissioned by businesses or organisations, to communicate certain messages to other people and, as such, corporate videos are often shown at a specific event or client. They can also be shown on websites or broadcast depending on its purpose. Each video made will have a specific purpose, function and target audience:
College videos
Dress maker
Designer
Tattoo parlour
A promotional video must convey the brand identity throughout the entire product - including the specific fonts and colours used by the business. In addition, things that can also be considered when producing a promotional video are:
Interviews
Vox pops - voice of the people, cutting to shots of interviews with the general public)
