Promotional Video - Notes:

A promotional videos are commissioned by businesses or organisations, to communicate certain messages to other people and, as such, corporate videos are often shown at a specific event or client. They can also be shown on websites or broadcast depending on its purpose. Each video made will have a specific purpose, function and target audience:

• College videos
• Dress maker
• Designer
• Tattoo parlour

A promotional video must convey the brand identity throughout the entire product - including the specific fonts and colours used by the business. In addition, things that can also be considered when producing a promotional video are:

• Interviews
• Vox pops - voice of the people, cutting to shots of interviews with the general public)
• Brand identity
• Copyright free material
• Music score/motif
• Instructional
• Graphics
• Customer testimonials
• Endorsements
• Cut aways
• Presenter
• Product photography
• Demonstrations
• Length
• Mode of address
• Narrative
• Targeting an audience